The Difference Between Coaches Delivering Value & Providing A Service.

What is your intention behind coaching? Consistently connecting, impacting, encouraging, teaching, empowering confidence, developing accountability, driving progress, and helping people become who they want to be. Recently my friend Kevin Dailly asked if I realized as a coach, how many touchpoints I may have in one day. On some days I have the opportunity to interact with up to 120 student-athletes in one day. No matter the number, if it is 1 or 1000 take a moment to think.

Are you delivering value or just providing a service? 

The key distinction is providing a service is a checkpoint in the process. It could simply be transactional and then it is over. Or it could be one step and component towards delivering value to someone. Where delivering value is specific. Specific to the individual, their needs, and the timing. Delivering value specifically to who it is, what they need, why, how you will go about it, and the process you are dedicating to. Noah Cracknell has used this awesome example of receiving a package in the mail. It is delivered to you by specifically having your name on it, and your address, it shows up at your house, for you, because you ordered it.

Providing a service is task-specific and can be in-personal. When ordering a drink, at times it turns into just, “What can I get you? Okay one second, here you go, and have a great day.”

In coaching & mentoring, we want to make it personal and specific. There is a purpose and meaning within that delivery.

Coaching is the stage and the platform where I am trying to change your life, the way you see the world, and the way you see yourself. Delivering value to improve their perspective and personal narrative.

Connecting with who we coach as if they are the only person in the entire world.

Shoutout to Noah Cracknell, Cat Wade, Kevin Dailly, & Nate Graham for inspiring to me think deeply about this & who I am becoming.

Best Day of the Year, Until Tomorrow…

Ferate